High Country Community Health is largely based upon collaboration by many different people and organizations in Boone. They work together to create a place where anyone (even the uninsured) in the High Country Community can go to receive medical care, all based on an affordable sliding fee scale.
I created the logo with four parts that work together to make a whole. They create a dynamic, energy-filled version of the medical cross so that people are aware it is a medical facility and not just a health organization. Rounded corners of the logo icon mimic the text in the logo so that there is not a disconnect. The use of a serif font with a sans serif is to give the idea of professionalism (sans serif) with a down-to-earth and inviting community (serif).